2017 mobile phone ring, what's the most popular? Full screen is well deserved.
Since the end of 2016, millet released MIX mobile phone since the phone has been a comprehensive screen kicked off. Into 2017 years after the full screen is a popular smartphone market, the domestic mobile phone manufacturers have to attack a comprehensive screen. It is understood that the evolution of the phone screen, the phone screen through the LCD screen, OLED screen, double screen, and then to the flexible screen, a comprehensive screen of the evolution of the phone's color values are constantly being refreshed.
At the same time, China's smart phone market is becoming saturated, fierce market competition, smart phone market reshuffle, mobile phone industry chain reshuffle is also increasing, no doubt, the emergence and development of a comprehensive screen mobile phone, to a certain extent, promote the mobile phone industry chain Development, and the mobile phone industry chain is constantly complete, but also make a comprehensive screen more emboldened, after all, the integrity of the mobile phone industry chain will be to a certain extent, affect the progress of a comprehensive screen mobile phone.
The advantages of optoelectronics
A comprehensive screen has become a trend, as the main screen module of high-tech companies, optoelectronics and other LCD screen module manufacturers, as in the screen module to actively break through. According to the pepper from the photoelectric to understand that in the production technology, the company has basic grasp of COG technology and FOG technology. At present, the company is still using conventional design to ensure the needs of mass production, but in the future, the photoelectric said: the company will be a comprehensive screen as a benchmark, and actively carry out process improvement and technology exploration.
With the smart phone market, the arrival of a comprehensive screen era, to bring the ultimate experience to the user at the same time, will also give the overall design of the phone to bring some changes, including the phone's fingerprint module, camera module and mobile phone handset and other internal parts Of the layout, these details will affect the performance of the phone will have an impact, and will be directly reflected in the user experience. And as the facade of mobile phones, mobile phone LCD module and touch screen by the impact should be bear the brunt of the.
In order to better adapt to the development of smart phone market changes, the mobile phone industry chain suppliers began to follow the trend of the times, research and development to meet the needs of a comprehensive development of new products. Chongqing Zhongguang Display Technology Co., Ltd. (hereinafter referred to as "Chongqing Zhongguang Electric") as a set of liquid crystal display (TFT-LCD Module) research and development, production and sales in one of the high-tech companies, in a comprehensive screen background has a decent performance , The current market share of Chongqing Optoelectronics has accounted for nearly 10%.
For the above problems, according to the photoelectric introduction, mainly from the four major aspects: First, with key customers in the continuous strengthening of cooperation, followed by deepening the integration of resources, such as glass and IC resources for further integration, to ensure that with the glass and IC The advantages of cooperation between suppliers; the third is the vertical integration of internal resources within the factory, by enhancing the company's internal BL, FPC, module production technology capabilities, management level, in order to further enhance the output, thereby reducing production costs; , For the market push 1.77 "& 2.4" product design optimization, so that the common strong, to meet the needs of most customers, reduce production costs.
In the production equipment, Chongqing Optoelectronics not only has a complete supporting the upstream industry chain, and more than 70% of the production are achieved automation. In addition, in a number of advanced production lines at the same time, also continue to introduce advanced automation equipment, supplemented by artificial supervision, is committed to improving product quality and production efficiency, to provide customers with excellent products. And in the laboratory configuration of a variety of QA (Quality Assurance, quality assurance) equipment to ensure that production in line with environmental and mechanical reliability, RoHs compliance standards.
"In the continuous strengthening of hardware facilities put into use at the same time, the photoelectric is also active in product development and production, it is learned that the current mass production of the screen size of the various types of screen, the basic realization of the TFT-LCD display module, In the small size of the full-size coverage. Become the first four small and medium-sized flat panel display module manufacturers through the joint efforts of the photoelectric, the photoelectric has been broken by South Korea, Japan, etc. in China show the field of modules The monopoly position.
Since its inception, the photoelectric factory scale has been expanding, including 280,000 square meters of R & D and production base and 160,000 square meters of clean dust shop. R & D production base is mainly distributed in Guangdong Heyuan and Chongqing, which, in Heyuan, in addition to 100 acres of industrial park and 100,000 square meters of plant area, but also has 10,000 clean room 60,000 square meters. In Chongqing, the photoelectric industrial park project settled in Yubei, the park area is as high as 300 acres.
Data show that in 2016 Chongqing Zhongguang completed more than 100 patent applications, the annual output value exceeded 4 billion yuan, the company net assets of more than 2 billion yuan, and 2017, with the Chongqing factory officially put into production, the company's monthly production is expected to exceed 20KK , The Group's annual output value will reach 6 billion yuan this year. So here, the pepper must be talked about the original layout of the photoelectric Chongqing and Chongqing advantage.
Chongqing, Wuhan, Nanchang and other cities have begun to take shape, Chongqing, as the only municipality in the southwestern region, its advantages have been beginning to show, Chongqing is committed to creating production, research, marketing integration of the global mobile phone industry Highland. Rooted in the Midwest, based in China, relying on the way along the way, open up the world.
At present, Chongqing has attracted ARM, Corning, BOE, the photoelectric, OPPO, VIVO and many other mobile phone brands and industry chain suppliers settled here. And the initial formation of Chongqing, Chengdu, Luzhou, Yibin, Zigong and other places composed of Sichuan, Yunnan, Guizhou and Chongqing enterprises cluster.
In the photoelectric layout of this, both in response to the country on the mobile phone and other electronic industries west of the policy needs, but also to make better use of Chongqing's existing mobile phone industry, ecological cluster advantages, through the upstream and downstream industry chain enterprises to achieve mutual Win-win situation
There is no doubt that after years of accumulated experience, Chongqing Zhongguang has been able to accurately grasp the product market positioning, and in the product market and the advantages of analysis, the Chongqing photoelectric began to enter the high-end market. Chongqing photoelectric plan more than this, the future, part of the photoelectric business will also be developed overseas. With excellent quality to provide customers with value for money products and services, adhere to a high degree of professional ethics, and suppliers to achieve mutual benefit and win-win, look at the global market, international operations, to become the world's first brand to show the industry and continuous efforts.